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September Athlete of the Month - Danielle Lavache

9/4/2026

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Danielle’s fitness journey is a wonderful reminder that progress doesn’t always arrive in one big breakthrough. More often, it happens quietly one session, one coaching cue, and one attempt at something a little more challenging at a time.
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Since joining Wilcox after COVID, Danielle has rebuilt what she felt she had lost and continued to become stronger and more resilient. Along the way, movements that once seemed impossible have gradually become accomplishments she can be proud of.
And she’s still learning, challenging herself, and finding new things to conquer.
Danielle first came to Wilcox after COVID, when she was ready to get back to the gym and regain some of the strength and fitness she had lost.

What she found was more than a place to work out.
Danielle credits the coaching at Wilcox with helping her get so much more from her training. The explanations, attention to movement, and seemingly small suggestions from her coaches have helped her understand not just what to do, but how to do it well.

As Danielle puts it, Wilcox is the best gym she’s ever attended because of the coaching.
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​Learning the movements didn’t happen overnight for Danielle. She says it took her a long time, and even now, she continues to learn something new in every class. That willingness to keep learning has paid off. Danielle feels stronger and more resilient, and she notices the difference well beyond her workouts. After a long day of gardening or snow shoveling, her body recovers much more easily. Instead of waking up “wicked sore” the next day, she’s able to bounce back and keep moving.

​Those everyday changes are some of the best measures of just how far she’s come.
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Danielle has plenty of gym victories to celebrate. She’s proud of learning to jump rope and being able to perform rows from a lower position on the TRX. But there’s one accomplishment that stands above the rest:
Push-ups.
Push-ups were something Danielle struggled with for a long time, which makes being able to do them now that much more meaningful. Her experience has taught her an important lesson about progress: sometimes you simply have to keep trying.

Every so often, Danielle challenges herself to attempt the harder version of an exercise instead of automatically choosing the variation she normally uses. And sometimes, she surprises herself. That’s when she realizes just how much stronger she has become.

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One of the most powerful things Danielle has learned through training is that she is stronger than she thinks.
She’s also learned that progress doesn’t require mastering something immediately. It requires continuing to try.

Consistency builds strength over time. That thing that was once impossible can quietly turn into another accomplishment.
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​That mindset has allowed Danielle to approach challenges with patience and curiosity rather than expecting herself to get everything right the first time. And there’s already another challenge on her list.
Next up: the Indo Board.
Right now, Danielle can balance for only a few seconds at a time, but she knows that lightbulb moment is coming. If her past progress is any indication, we have a feeling she’s right!

​Danielle has a wonderfully straightforward reason for continuing to prioritize her fitness:
Aging!
As she puts it:
If you don’t move it, you will lose it.
For Danielle, staying strong isn’t simply about what she can accomplish during a workout. She wants to remain active and capable so she can continue doing all the fun things life has to offer.
That motivation keeps her showing up, learning, and challenging herself.

Give Danielle any kind of ball slam and she’s happy.
Her verdict? “So satisfying!”
Planks with shoulder taps and dumbbell drags, however, are another story.
But true to Danielle’s mindset, she doesn’t simply write off the exercises she finds difficult. She recognizes that they’re showing her where there’s more opportunity to grow—particularly as she continues building her core strength.
Today’s least favorite exercise just might become tomorrow’s accomplishment.

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Beyond the physical progress, Danielle appreciates the environment she’s found at Wilcox.
She describes it as friendly, positive, supportive, and full of knowledge—an environment where she can continue learning while being encouraged to challenge herself.
And we’re just as grateful to have Danielle as part of it.

Danielle, we are so excited to celebrate you as our September Athlete of the Month!
Your journey is such a great example of what happens when you combine consistency with curiosity and a willingness to keep trying.

From push-ups that once felt out of reach to greater strength and resilience in everyday life, you’ve shown that progress doesn’t have to happen all at once to be powerful.
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​Keep showing up. Keep trying the harder thing every once in a while. And keep trusting that those lightbulb moments will come.
We can’t wait to see you conquer that Indo Board next! 💙💪
👏 Let’s hear it for Danielle!

Inspired by Danielle's story?
​You don't have to do it alone, and you don't need to have it all figured out to take the first step.

Schedule a no-obligation phone call with us to chat about your goals and see how we can support you on your journey. We're here to meet you where you are.
SCHEDULE A CALL
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August Athlete of the Month - Denise Beaulieu

8/5/2026

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Some people inspire others with dramatic before-and-after photos. Others inspire through quiet consistency. Denise inspires us with something just as powerful: her honesty, her humor, and her unwavering commitment to keep showing up. She'll be the first to tell you that her journey isn't finished. In fact, she'd probably tell you exactly what she's still working on. But that's what makes Denise's story so relatable. She understands that lasting health isn't about perfection it's about continuing to move forward, one workout at a time.
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When Denise joined WILCOX, she knew she was heading down an unhealthy path. With retirement on the horizon, she recognized that it would be easy to slip into a more sedentary lifestyle, and she knew that wasn't the future she wanted for herself. 

Instead, she made a decision that changed everything: she committed to investing in her health before retirement, so she could enjoy all that life still has to offer. 
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Denise laughs that she's "always working on the weight." The strength is there, she says. Now she's focused on letting the rest follow. That perspective says so much about her journey. Rather than chasing quick fixes, she's focused on building a stronger body first trusting that the other pieces will come with consistency.

Looking back, Denise is most proud that she stayed with the program. She admits progress hasn't always happened as quickly as she hoped, but over the past several months she's leaned into the process, applied herself, and is finally seeing the needle move in meaningful ways.

Perhaps one of her biggest victories has nothing to do with the scale. The hip pain that used to affect her daily life is now gone. That's the kind of progress that changes how you live. And while Denise enjoys just about every workout we throw at her hammering the tire, ball slams, boxing, push-ups, and (on good days... don't tell anyone) even burpees she'll also happily admit that dead bugs and marching bridges still have her scratching her head. We all have those exercises.
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One of the biggest mindset shifts Denise has experienced has been around nutrition. She used to think tracking calories was simply a hassle. Now she sees it as one of the most important tools for understanding her habits.

As Denise explains, food isn't just fuel. It's something we often use to celebrate, to comfort ourselves, and to cope with life's challenges. Simply becoming more aware of those patterns has helped her make healthier choices without losing sight of balance. That kind of self-awareness is one of the reasons she's making such meaningful progress. Denise knows exactly what she's working toward.

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She's experienced seasons in life where she felt strong, athletic, energetic, and confident in her body. She wants that feeling again. Not because she's chasing who she used to be but because she knows she's capable of feeling vibrant, strong, and full of energy again. That vision continues to pull her forward.

Denise's greatest inspiration comes from her parents. Now in their mid-to-late 80s, they've continued to prioritize their health despite significant challenges. Her father, an aortic dissection survivor, still goes to the gym and practices Tai Chi and Qi Gong.

Her mother has courageously battled depression for years and continues to face each day with remarkable resilience.
Their determination reminds Denise that strength isn't just physical - it's choosing to keep showing up, no matter what life brings.

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For Denise, Wilcox has become much more than a place to work out. It's become a place that helps her stay committed to her goals. It's a community that keeps her laughing, keeps her connected, and, in her own words, keeps her from becoming "a hermit." That sense of belonging has become just as valuable as the workouts themselves.

Denise's advice is wonderfully simple: "Just sign up. Just schedule your workouts. Just put on your gym clothes. Just get in the car, and GO."
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Because once you get there...
"You'll never be disappointed you showed up - you'll only be disappointed if you don't."

It's advice that's easy to remember because it's exactly how Denise has approached her own journey.
One step at a time.
One workout at a time.
One commitment at a time.

Denise, we are so proud to celebrate you as our August Athlete of the Month.

Your honesty, humor, determination, and willingness to keep showing up - even when progress feels slower than you'd like - are inspiring to everyone around you. You've reminded us that health isn't about chasing perfection. It's about making choices that help you build the life you want to live.
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Thank you for bringing your energy, your laughter, and your authenticity to our community. We can't wait to see where your journey takes you next.

👏 Congratulations, Denise! We're so grateful you're part of the Wilcox family. 💙


Are you interested in learning more about our programs and how we work with our clients? ​We would love to talk with you

We are committed to our clients' success, so we have developed a complete onboarding process that is designed to help our clients feel confident going into a new training program.
SCHEDULE A CALL
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July Athlete of the Month - Maureen Hassett

7/2/2026

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Maureen's fitness journey is a wonderful reminder that the greatest rewards of strength training often happen outside the gym.

While she's proud of the measurable changes, losing 20 pounds, improving her body composition, and building strength, what excites her most is how those changes have transformed the way she lives. Whether she's skiing challenging trails, picking up her grandsons with ease, gardening, or tackling projects around the house, Maureen is enjoying the freedom that comes from moving well and feeling strong.

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From the beginning, Maureen's goal wasn't simply to exercise, it was to stay active, capable, and independent for the long haul.

Since joining Wilcox more than three years ago, she's seen incredible changes. She's improved her strength, reduced body fat, increased her water intake, and built the confidence to ski trails she once wouldn't have attempted.

Perhaps one of her favorite victories happens every time she picks up her grandsons.

When her oldest grandson, Aiden, was just six months old, lifting him was difficult because of weakness and severe swelling in her feet and ankles. Today, she effortlessly scoops up both Aiden and his one-year-old brother, Jack who she affectionately describes as "a bruiser" using the squat strength she's developed through consistent training.

Those everyday moments mean everything.

Even after three years of remarkable progress, Maureen knows there's always room to grow.

She's continuing to focus on rolling out consistently to help prevent injury, using her stack throughout the day, and moving with intention so every exercise creates the connection she's looking for.

For Maureen, it's not about simply completing an exercise, it's about doing it well.

One of Maureen's greatest accomplishments is her consistency.

In more than three years of training, she's missed very few sessions outside of illness or vacation. That commitment has allowed her to continually build strength, improve her movement, and deepen her understanding of how her body works.

She now feels muscles she never connected with before, especially her core and lats, and that awareness carries into everyday activities.

Whether she's lifting groceries, working in the garden, tackling projects around the house, or spending time with her grandsons, she's moving with better mechanics and greater confidence.

Outside the gym, she's also noticed incredible improvements in her favorite activities. She skis better than she did years ago, warms up and stretches before hitting the slopes, rides her road bike regularly, and has made walking part of her daily routine.
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Her favorite exercises: TRX planks, pull-ups, and squats reflect the strength she's worked so hard to build.

As for least favorites? Wall ball squats and halos still aren't winning any popularity contests!

One of the biggest lessons Maureen has learned is that meaningful results take time.

The rewards don't happen overnight but they're worth every bit of patience.

She also continues to learn the value of slowing down, assessing situations before jumping in, and moving with intention rather than rushing through life.

Her motivation is simple but incredibly meaningful:


She wants to stay physically and mentally independent, continue participating fully in life, and be the kind of grandmother her grandsons will always remember.

She wants to be their MoMo, the grandma who's active, adventurous, and always ready for fun.

She's also inspired by an 83-year-old woman she sees skiing at Sunday River, proving that age doesn't have to define what's possible.
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For Maureen, Wilcox has become much more than a place to work out. It's helped her lose 20 pounds, improve her nutrition by eating more protein, and become stronger than she was ten years ago. It's also given her something equally valuable: a community. She enjoys seeing familiar faces each week, learning from coaches who continue to help her refine her movement, and being surrounded by people who share her commitment to healthy aging.

That support has helped make fitness not just something she does but part of who she is. Maureen offers advice that's both practical and encouraging:
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Allow your best self to show up. Sometimes that isn't your strongest self. Show up anyway. Say hello to the people around you. Focus on moving well. Don't be afraid to ask a coach for help or the confidence to challenge yourself. Eat the best you can, give yourself grace, and take time to appreciate how far you've come.

As Maureen beautifully reminds us:
"Be grateful for what your body can do."

Maureen, we are so proud to celebrate you as our July Athlete of the Month.

Your consistency, curiosity, and commitment to living an active, adventurous life inspire everyone around you. You remind us that strength isn't just about today's workout—it's about building a body that allows us to enjoy skiing, gardening, grandchildren, and every adventure life has to offer.

Thank you for showing up, working hard, and being such an important part of the Wilcox community.

👏 Let's hear it for Maureen! 💙💪


Are you interested in learning more about our programs and how we work with our clients? ​We would love to talk with you

We are committed to our clients' success, so we have developed a complete onboarding process that is designed to help our clients feel confident going into a new training program.
SCHEDULE A CALL
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June Athlete of the Month - Judy Lipetz

6/4/2026

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Judy’s fitness journey is a wonderful reminder that strength isn’t just about lifting heavier weights or completing harder workouts. Sometimes, the biggest transformations come from learning to move with greater awareness, intention, and confidence.
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​Since joining Wilcox, Judy has embraced that process wholeheartedly, focusing not only on getting stronger, but also on creating habits that will help her stay active and independent for years to come.

For Judy, health and fitness are about maintaining the ability to move well and enjoy life as she ages.

One of the biggest changes she has noticed since beginning her journey is increased strength and a greater awareness of her body. She is more mindful of how she moves throughout the day and has developed a deeper connection to the way her body functions both inside and outside the gym.

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While Judy has already made tremendous progress, she continues to focus on two important goals: improving her balance and simply continuing to move.


​Her approach reflects a powerful understanding that fitness isn't a destination. It's an ongoing investment in maintaining the freedom and ability to do the things we love throughout our lives.


When asked about her biggest accomplishment since joining Wilcox, Judy didn't mention a specific weight lifting or fitness milestone achieved.

Instead, she shared something even more meaningful:

"Slowing down and
being more thoughtful in my movements."
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​That answer perfectly captures the mindset Judy brings to her training. Rather than rushing through exercises, she has learned to move with intention, focus, and control. Those skills often create the foundation for lasting strength, better balance, and improved movement quality.

When it comes to favorite exercises, Judy is a fan of the Battle Ropes. She loves how they challenge so many parts of the body at once and provide a full-body workout.

Her least favorite exercise? Jump Rope. As Judy puts it, "It's a coordination thing." Fortunately, every fitness journey includes a few exercises that keep us humble!

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​One of the most impactful lessons Judy has learned is that healthy living isn't about appearance.

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She shares:

​It's not about how you look...
​It's about how you move.

​That perspective aligns beautifully with the Wilcox philosophy of building strength, mobility, and confidence for everyday life.

Judy is motivated by the desire to remain mobile and active as she ages. She understands that the choices she makes today will help shape her future quality of life, and she continues to invest in herself through consistent training.

Judy draws inspiration from her 82-year-old neighbor, who continues to enjoy life with incredible physical and mental vitality.

Watching someone embrace life with energy, mobility, and enthusiasm has reinforced Judy's belief in the importance of staying active and caring for both body and mind.

She has also found inspiration within the Wilcox community itself.

One of the things Judy appreciates most is the genuine care shown by the coaching team. She feels supported, encouraged, and seen as an individual. Just as importantly, she feels connected to something larger than herself.

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As Judy puts it:

​I feel that the instructors truly care about each and every person they coach. I also feel like I'm part of a community.

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​For Judy, Wilcox has provided more than workouts.

It has given her a place where she can continue building strength, improving balance, and investing in her future health while being surrounded by people who genuinely care.

The combination of expert coaching, accountability, and community has helped make fitness something that feels rewarding and sustainable.

Judy's advice is simple, direct, and powerful:

Just do it. It's a gift to yourself.

​Those few words perfectly capture her approach. Fitness isn't a punishment or obligation. It's an investment in your future self and one of the greatest gifts you can give yourself.
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​Judy, we are so proud to celebrate you as our June Athlete of the Month.

Your commitment to moving well, your thoughtful approach to training, and your dedication to staying strong and active as you age are truly inspiring. We love the positive energy you bring to our community and are grateful to have you as part of the Wilcox family.

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Thank you for showing us that fitness isn't about perfection it's about continuing to move, grow, and invest in yourself.

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👏 Let's hear it for Judy! 💙💪

Interested in learning more about our programs and how we work with our clients? We would love to talk with you.

​We are committed to our clients' success, so we have developed a complete onboarding process that is designed to help our clients feel confident going into a new training program. 
SCHEDULE A CALL
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May Athlete of the Month - Tracy Plummer

5/5/2026

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Tracy’s journey is a perfect example of what can happen when fitness becomes something you want to do, not something you feel like you have to do.
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Before joining Wilcox, committing to regular exercise was something Tracy had struggled with. But something clicked here, and now, showing up is part of her routine in a way that feels natural, sustainable, and even… missed when she can’t be here.

Tracy came to Wilcox looking for consistency - something that had felt out of reach in the past.

What she found was a program that fit her life and a community that made her want to keep coming back. That shift - from trying to force a routine to genuinely enjoying it - has been a defining part of her journey.
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Today, Tracy is focused on maintaining and continuing to build her strength and endurance.

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Her approach is steady and intentional, with a clear understanding that progress comes from continuing to show up and build on what she’s already created.
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One of Tracy’s biggest accomplishments is something many people can relate to: she stuck with it.
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​And through that consistency, she’s started to notice meaningful improvements in her performance:
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  • Jumping to higher platforms
  • Completing rounds without needing to stop
  • Feeling stronger and more capable in her movements
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​​She finds a lot of satisfaction in recognizing those wins herself - those moments where progress becomes real.

Her favorite exercise? Supermans: a great reflection of her growing strength and control.

Her least favorite? No hesitation here… burpees 😄

​One of the most powerful shifts Tracy has made is redefining what “healthy” means.
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She shares:


Healthy living and weight are not the same thing. I am not skinny, and I feel healthy and strong.
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That perspective is incredibly important, and reflects a deeper, more meaningful understanding of health that goes far beyond the number on a scale.

Tracy is also motivated by the stress relief that comes with exercise and the relationships she’s built within the Wilcox community. That combination - physical and emotional benefit - has helped make her routine something she truly values.
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For Tracy, Wilcox has made fitness feel achievable.

She’s found a program that doesn’t require hours and hours at the gym to be effective. Instead, it provides structure, efficiency, and support, making it possible to prioritize her health in a realistic way.

That accessibility has been key in helping her stay consistent and continue progressing.

Tracy’s advice is simple, honest, and spot on:
Stick with it.

She’s experienced firsthand how quickly small changes begin to show up.  More energy, more strength, and improved movement, and those changes are what build momentum over time.

Tracy, we are so proud to celebrate you as our May Athlete of the Month.
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Your consistency, your perspective, and your commitment to showing up. even when it hasn’t always been easy, are inspiring. You’ve built something sustainable, and it shows in the way you move, the way you feel, and the way you carry yourself.

Thank you for being such an important part of our community.
​

👏 Let’s hear it for Tracy! 💙💪

​Are you interested in learning more about our programs
and how we work with our clients?
​We would love to talk with you.

We are committed to our client's success, so we have developed a complete on-boarding process that is designed to help our clients feel confident going into a new training program.
SCHEDULE A CALL
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April Athlete of the Month - Hillary Liddle

4/1/2026

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Hillary has been part of the Wilcox community for the past four years, and her journey is a powerful reflection of what consistent, intentional training can look like over time. From the very beginning, she approached her fitness with a long-term mindset, and that commitment continues to show in the strength, confidence, and ease with which she moves today.

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Hillary and her husband, Topher, joined Wilcox after moving back to Maine, looking for something they could not only start - but sustain.

Her goals were clear: tone, strengthen her core, and build a routine that would last.
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Over time, those goals have evolved into something even more meaningful. Hillary has built strength, improved her endurance, and developed the confidence to push herself, both physically and mentally. Just as importantly, she’s refined how she moves, gaining a deeper understanding of proper form and connection through consistent coaching and feedback.

​Even after four years of training, Hillary continues to show up with a growth mindset.

She’s focused on continuing to build strength, maintain consistency, and improve both her endurance and overall mobility. Her approach is steady, intentional, and rooted in long-term progress rather than quick results.

​Hillary’s biggest accomplishment is one that often goes unseen, but is incredibly powerful: she’s stuck with it.

For four years.

She’s built a routine that fits into her life, and that consistency has led to meaningful results:
  • Increased strength and endurance
  • Improved movement quality and body awareness
  • Greater confidence in pushing herself
  • And yes… visible ab muscles (something she once wasn’t convinced would ever happen!)
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Her favorite exercises reflect her willingness to embrace a challenge. She loves anything on the TRX, especially Pike Planks, which demand strength, control, and focus.

Mountain climbers, on the other hand… still a work in progress. (A bit more tolerable on the TRX, but still earning their spot on the “least favorite” list 😅)

One of the most impactful mindset shifts Hillary has made is letting go of the idea that fitness needs to be “all or nothing.”

She’s learned that consistency matters more than perfection, and that giving yourself grace is part of the process.
That perspective has allowed her to build something sustainable.
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She’s also motivated by how she feels after each session - stronger, clearer, and more grounded. Starting her day at Wilcox has become a powerful routine that sets the tone for everything that follows.

Hillary’s story is also deeply rooted in connection.


Her mom has been a huge source of inspiration, and after hearing how much Hillary loved Wilcox, she joined as well. Now, one of Hillary’s favorite parts of her routine is the simple, meaningful moments they share between sessions.


​It’s a reminder that this journey isn’t just about fitness, it’s about the relationships and support that come along with it.


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For Hillary, Wilcox has provided structure, accountability, and a community she genuinely looks forward to being part of each week.

The coaching has played a major role in her progress, especially the attention to detail and individualized feedback that helps her move better every session.

Bree, in particular, has had a lasting impact. Through personal training sessions, Hillary built a strong foundation that continues to guide her today. 

In fact, she still hears those coaching cues in her head during workouts:

“Row over your front leg.”
“Head up, chest up.”
“Elbows to back pockets.”
“Use your obliques, not your arms.”

​It’s those small, intentional corrections that have made a big difference in her strength and movement, 
even if her obliques occasionally question her life choices 😅
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​Hillary’s advice is simple, approachable, and incredibly effective:

Start small, stay consistent, and don’t overthink it. You don’t have to be perfect - just keep showing up.
Over time, the routine builds. The results follow. And the impact becomes something much bigger than you expected.

Hillary, we are so proud to celebrate you as our April Athlete of the Month.

Your consistency, your mindset, and your commitment to long-term progress are inspiring- not just because of where you are today, but because of how you’ve shown up, again and again, to get there.

You are a true reflection of what it means to move with intention and build strength for life.
​
👏 Let’s hear it for Hillary! 💙💪
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​Inspired by Hillary's story?
You don't have to go it alone and you don't need to have it all figured out to take the first step.

Schedule a no-obligation phone call with us to chat about your goals and see how we can support you on your journey. We're here to meet you where you are.
schedule a call
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March Athlete of the Month - Heather Ross

3/4/2026

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Heather joined Wilcox with a simple but powerful goal: to feel stronger and have more energy. Just six months in, she can confidently say she’s achieved both,  and the ripple effects have gone far beyond what she expected!
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Heather wanted to feel strong again. She wanted more energy for her daily life and for her family. What she didn’t expect was just how quickly that strength would translate into real-life wins, like running up stairs with little effort and feeling confident committing to physical activity she hadn’t done in years.

That renewed confidence has opened doors. Activities that once felt out of reach are now back on the table.

Like many of us, Heather is still working on creating consistency with healthy eating and snacking. She openly shares that it continues to be a challenge, but what stands out is her mindset. She’s cooking more, eating at home more often, and approaching her health with balance rather than perfection.

That healthy mindset is what makes long-term progress sustainable.


Heather describes her biggest accomplishment in one powerful phrase: “Sticking to it.”

The consistency with which she shows up surprises even her.

That steady commitment has built noticeable strength, endurance, and confidence. She’s stronger. She has more energy. She keeps up with her kids more easily. And perhaps most importantly, she’s changed her perspective on exercise entirely.
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She used to believe exercise might always feel like a chore. Now she knows it doesn’t have to.

When it comes to favorite exercises, Heather loves the Halo Ball Slams - powerful, dynamic, and a little fierce (which feels fitting). The ropes? Not her favorite… yet. But even there, she’s seeing progress — and that’s exactly the WILCOX way.

Heather is motivated by something deeply meaningful: being strong enough to keep up with her kids.
She’s also found unexpected motivation in the community around her. She didn’t anticipate discovering such a strong sense of connection at the gym, but that community has become an important part of why she continues to show up.

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She draws inspiration from her mom, who seamlessly incorporates movement into daily life, walking, biking, swimming, modeling the belief that exercise supports both mental and physical health. That example continues to guide Heather’s own commitment.

Heather shares that Wilcox has helped her successfully invest in herself.

She didn’t believe it was possible to fit effective workouts into her schedule, but now she knows it is. With the right structure, coaching, and support, she’s created space for her health in a busy life.

That shift alone is transformative.
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​Heather’s advice is beautifully simple:

Just show up.
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Even on the rare days she doesn’t feel like coming in, she goes anyway, and she always leaves feeling better.
That consistency is the quiet superpower behind her progress.

Heather, we are so proud to celebrate you as our March Athlete of the Month. Your strength, your commitment, and your willingness to simply keep showing up are inspiring.

You are proof that investing in yourself doesn’t require perfection - just presence and consistency.
​

We can’t wait to see how your strength continues to grow in the months ahead.
​

👏 Let’s hear it for Heather! 💙💪

​Are you interested in learning more about our programs
and how we work with our clients?
​We would love to talk with you.

​We are committed to our client's success, so we have developed a complete on-boarding process that is designed to help our clients feel confident going into a new training program.
SCHEDULE A CALL
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February Athlete of the Month - Phyllis Gamache

2/5/2026

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Phyllis joined the Wilcox community in the spring of 2024, and from the very beginning, it was clear she had found a place where she truly belonged. Her journey has been marked by consistency, curiosity, and a deep commitment to building strength, not just for today, but for the life she wants to keep living for years to come.
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Phyllis came to WILCOX with a desire to move better, feel stronger, and invest in her long-term health. Since starting, she’s experienced meaningful improvements in how she moves and feels - becoming more sure-footed, more confident, and more connected to her body through improved core engagement.

Just as important, she’s found joy in the process. Her commitment to her health is reinforced by how much she genuinely enjoys the classes, the coaching, and the people she trains alongside.

While Phyllis has made incredible progress, she approaches her fitness journey with a growth mindset. Balance is something she knows she’ll always be working on, but she’s quick to note that it is improving, and that progress keeps her motivated.

​She’s also been intentionally and safely increasing the weights she uses, building strength through thoughtful, well-executed movement.


One of Phyllis’s biggest accomplishments isn’t just physical, it’s foundational. She’s built a consistent exercise habit that she’s fully committed to.

That consistency has paid off in powerful ways:
  • Increased strength and endurance
  • Improved balance and confidence
  • Better posture and movement awareness​

​Her growing endurance even supported her in completing a 96-mile through hike last fall, a huge testament to the work she’s been putting in.
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When it comes to exercises, Phyllis loves free weights and embraces challenges head-on. Even the movements she likes least become opportunities for growth. She jokes that her least favorite exercise is simply whichever one is challenging her the most at the moment, and that challenge only motivates her to work harder. (Case in point: she used to hate the ropes… and now she’s pushing for stronger, better reps every time.)

Phyllis brings curiosity, resilience, and a positive attitude to every session. She’s learned to love early morning classes and now structures her evenings around getting enough rest so she can show up feeling strong and ready.
​

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Her motivation is refreshingly honest - outgrowing clothes and enjoying regular Goodwill drop-offs is a big win, but it’s balanced by something deeper: the desire to stay active, capable, and independent for the long haul.

She’s inspired by two close friends, ages 90 and 85, who have lived full, active lives filled with adventure and everyday movement. Their example continues to reinforce her belief that lifelong activity matters, and that the choices we make today shape the life we get to live tomorrow.

For Phyllis, Wilcox is more than a gym - it’s an essential part of her aging process.
​

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She’s clear that an active, healthy future doesn’t happen by chance. It requires commitment, intention, and the right support. Through her training at Wilcox Wellness & Fitness, she continues to improve her strength, flexibility, stamina, and mental health, one session at a time.

She also deeply values the coaching experience, sharing that WILCOX is different because it’s not about mimicking an instructor from across the room. Instead, our coaches observe, fine-tune, and personalize every session, offering thoughtful cues, meaningful adjustments, and encouragement that helps each individual move better and feel more confident.

(And yes, she also appreciates that our coaches are kind, funny, encouraging, and sometimes a little sassy.)

Phyllis’s advice is simple and powerful:
​

​Start slow. Go easy on yourself, physically and mentally,
​and work at a pace that’s right for you.

It’s advice she lives by, and it shows in her steady, sustainable progress.

Phyllis, we are so proud to celebrate you as our February Athlete of the Month. Your consistency, curiosity, and commitment to moving well are inspiring, and your presence adds so much positivity to our community.
​

Thank you for showing up, embracing the process, and reminding us all that investing in your health is one of the most meaningful choices you can make.

👏 Let’s hear it for Phyllis! 💙
​

​Are you interested in learning more about our programs
and how we work with our clients?
​We would love to talk with you.

​We are committed to our client's success, so we have developed a complete on-boarding process that is designed to help our clients feel confident going into a new training program.
SCHEDULE A CALL
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January Athlete of the Month - Jennifer Burtchell

1/7/2026

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Consistency doesn’t always look flashy.  Sometimes it looks like quietly showing up, week after week, choosing progress over perfection, and trusting that small decisions add up. That steady commitment is exactly why we’re excited to recognize Jennifer Burtchell as our January Athlete of the Month.
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Since starting her health and fitness journey last November through our KickStart Program, Jennifer has made incredible progress, and not just physically, but in how she approaches her health overall.

​She’s down 17 pounds, feels stronger, and noticed improvements she didn’t expect, even in her hand strength. Perhaps most impactful, her energy returned quickly, and she’s no longer feeling tired all the time. She’s also made meaningful changes to her nutrition, including giving up diet soda (something she never thought she’d do!).
​
But what truly stands out about Jennifer isn’t just the results - it’s how she’s achieved them.
​
Jennifer shows up three times a week, every week, and stays focused on getting better rather than just getting through the workout. She’s intentional, present, and committed to doing the work, even when it feels challenging.
​

She’s still working toward continued weight loss, improving her nutrition, building strength, and refining balance and movement connections, and she embraces that growth mindset fully. Jennifer understands that fitness isn’t a finish line; it’s an ongoing process.
​

When it comes to favorite exercises, Jennifer is all about ball slams - powerful, cathartic, and confidence-building. Her least favorite? Box jumps. Grace isn’t her strong suit (her words!), and the fear of tripping makes them a dreaded challenge. Still, Jennifer shows up, faces the discomfort, and keeps going, which is exactly how progress happens.

​
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One of the biggest mindset shifts Jennifer has experienced is realizing that you don’t have to be perfect to be healthy. Small, consistent choices truly do add up, and she’s living proof of that.
​
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What motivates her most is feeling stronger, seeing progress, and knowing that future Jennifer will be grateful she didn’t quit.

She’s inspired by people who keep showing up even when it’s hard: family, friends, and fellow gym members who stay consistent and committed. That dedication, she says, is contagious.

Jennifer shared that joining WILCOX has had a genuinely positive impact on her life. She now enjoys her workouts and looks forward to them, something she never expected. The supportive coaches, encouraging community, and welcoming environment have helped push her to be better, and she’s truly glad she joined.
​

“You will never regret a workout, but you might regret the one you miss. Change might not happen overnight, but don’t give up. Every little choice you make adds up, and you will notice it over time.”

Jennifer, your consistency, mindset, and quiet determination inspire us. We’re so proud of the work you’ve done and can’t wait to see what’s next for you.
​

​Interested in learning more about our programs and how we support clients?

We’d love to connect! Our onboarding process is designed to help you feel confident starting your training journey. The first step is a quick 10-minute call to discuss your goals and share how our programs work.
SCHEDULE A CALL
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December Athlete of the Month - Cos Lattanzi

12/2/2025

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This month, we are thrilled to celebrate Cos Lattanzi as our Athlete of the Month! Cos joined Wilcox Wellness & Fitness nearly a year ago with one simple goal in mind: to gain strength in her legs and knees. What she didn’t expect was that this journey would open the door to so much more - renewed health, greater confidence, and the discovery of just how strong and capable she truly is.
​

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From her very first session, Cos brought a blend of openness, curiosity, and determination that made her such a joy to coach. Over the past year, we’ve watched her transform not just physically, but in the way she approaches movement, challenge, and taking ownership of her well-being. Her progress is a direct reflection of her consistency, her willingness to listen and learn, and her incredible spirit.

​When Cos looks back at where she started, she’s amazed by how much has changed. What began as a desire to strengthen her legs evolved into a full-body transformation - one filled with regained health, weight loss, and the realization that she has muscles she hadn’t noticed in years.

She’s especially proud of her improvements with balance and coordination. 
Exercises that once felt intimidating, like staying steady on the Bosu ball or coordinating rows and presses with the bungee cords, are now some of her biggest victories. And the best part? Her stamina, strength, and even her recent bloodwork have all shown remarkable improvement.
​
Cos is still dedicated to building her balance and leg strength, and she approaches each session with thoughtful intention. With every rep, she’s moving closer to a personal dream: hiking in the Abruzzi region of Italy with her family next year. We have no doubt she’s going to get there, and feel strong and confident doing it.

Cos has discovered a few exercises she genuinely enjoys, especially
pushing the sled, side lunges, and planks. These movements light her up because she can feel the connections her trainers talk about and see her progress week after week.
​

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Her least favorite exercises? The dreaded ropes and anything that requires balancing on “the board.” But even those movements have become opportunities for growth, patience, and celebrating each small win.

One of the most meaningful changes for Cos has been her shift in perspective around exercise. She expected to simply “show up and get it done”, but instead, she’s found herself genuinely enjoying it.

“
I think making a real commitment to exercise has surprised me. I really like it!” she shared. That mindset shift is everything.


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Cos is continually inspired by her longtime mentor and colleague, architect and exhibition designer Tom Wong, who taught her the power of noticing small details and how they influence the whole. She sees that same philosophy come alive in her training, through Dan, Bree, and all the small tweaks, cues, and refinements that make each session meaningful and effective.

When Cos describes the impact Wilcox has had on her life, she lights up.
​

“To walk through the door and hear total support and kindness from coaches and fellow athletes is fabulous. You truly feel like you’re part of a team.”
​
​Cos hadn’t stepped foot in a gym in decades before joining us. But once she decided to take responsibility for her health, no matter her age, everything changed. She feels the improvement every single week. She feels strong. Confident. Capable.
And perhaps best of all…
 “It feels good to be called an athlete!!”
Cos, we couldn’t agree more. You are an athlete, through and through.

Cos, We’re So Proud of You
Your presence brings joy, warmth, curiosity, and dedication into every session. You embrace coaching, you celebrate progress, and you make our community better simply by being here. Watching you grow stronger, move with more ease, and fully step into your identity as an athlete has been such a privilege.
Congratulations, Cos, on being our Athlete of the Month. We can’t wait to see what the next year brings- including that hike in Italy. ❤️💪

​Are you interested in learning more about our programs
and how we work with our clients?
​We would love to talk with you.

​​We are committed to our client's success, so we have developed a complete on-boarding process that is designed to help our clients feel confident going into a new training program.

​The first step in the process is to schedule a brief 10-minute phone call where we will talk about your personal goals and how our programs work.
SCHEDULE A CALL
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    Author

    Hi!  My name is Allison Hopkins and I am the owner of Wilcox Wellness & Fitness in Brunswick, ME.  I am excited to bring WILCOX to Brunswick and share in my passion for living a great life through health and fitness.

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