COVID-19 Rocked Our World

What were your plans for 2020? We were going to open up another franchise location. We had a weekly, quarterly, and monthly 10-step plan to make this happen. We had gotten through the preliminary planning work for the first quarter, had plugged ourselves into the franchise industry community, and then our world changed completely on March 13th.

COVID-19 rocked our world.

We went from planning for a big dream to scrambling during a global health crisis. And when I say SCRAMBLING… I mean SCRAMBLING. Our family was in Costa Rica - first we needed to figure out how to get home. We are a business that takes pride in having a protocol and a plan for EVERYTHING.

Quickly, we realized we didn’t have a plan for ANYTHING. We were building the plan as we were flying it.

Our initial quick fix was a ‘follow-along / pre-recorded’ workout series on our website. And I will tell you… it was not good. We were scrambling.

We are known for coaching - that workout series did nothing to provide the coaching that our clients deserve.

So we decided to give it another pivot to coach our sessions over Zoom. An online training program is something that Mike and I have dreamed about building into our business for a long time. But… every time we sat down to figure out how to make it work, all we could come up with was all of the reasons that it wouldn’t work.

This time - it had to work because there were no other options.

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Sooo… instead of opening a WILCOX Franchise location in another community, this year we are focusing on serving our clients and providing as much value as possible while building out a new ONLINE Training Program.

Nobody could predict what would happen in 2020, but I truly believe that everything happens for a reason. Things don’t happen to us, they happen for us, and I am thankful for the journey.

What about you? How did your plans for 2020 change?

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<3
Paige


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